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Our Story in a Nutshell

Posted: Sep 14 2014

15 years ago I had an idea, as many do. This was a new invention to solve the problem of backpack access, after seeing a struggling postman and my own frustrations. Although I'd collected an engineering degree way back, after a long career in media companies I had no expert knowledge of industrial design, backpacks or inventing. So on and off over the years the idea became a design doodle and then a couple of failed prototypes and then got filed away in a box. It collected dust but never left me, until I reached a turning point. After 2 intense but rewarding years as Group Finance Director of HMV plc I decided to start something new. As I relaxed on a beach that old backpack idea popped into my head along with a totally new design. I came home, built a new prototype and this time, to my surprise, it actually worked. I was then faced with a choice, either 1) commit to a project with major costs and uncertainty where I had no experience but saw a big adventure, or 2) leave the idea alone, live a comfortable life but never really know what might have been. So I turned my living room into a workshop, filed for patents, teamed up with some great designers and built 14 generations prototypes.

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