I always like to think if you see a problem, why not try to fix it? I love a challenge, a tough nut to crack. If you look hard enough into life’s problems no matter how small or large there’s a good chance you’ll find a solution, a better way. Why do we think only big companies can fix difficult things? There is no monopoly on great ideas. I’m just an ordinary guy who had an idea and followed it through.
I also happen to love organising my stuff, packing, travelling and making sure my equipment is just right. It bothered me, really got inside my head, that carrying stuff optimally meant not being able to reach it. Over the course of 15 years the problem simmered with the vision in my mind and then one day, after tasting many duff recipes, it finally came good and the vision became a reality.
With a firm belief in the vision, a dogged determination to see it through, and the help of brilliant experts in their fields, anything is possible. I think there are many others who share my backpack frustrations and for them I’ve created the wolffepack.